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~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
~subject:"Verkaufsförderung"
~type_genre:"Article in journal"
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Search: subject:"Sales-promotion"
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Verkaufsförderung
Sales promotion
7
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Gerechtigkeit
3
Justice
3
Einzelhandelspreis
2
Kaufentscheidung
2
Price fairness
2
Purchase decision
2
Retail price
2
Cognition
1
Consumer attitudes
1
Customer satisfaction
1
Dynamic pricing
1
Einzelhandel
1
Experiment
1
Kognition
1
Kundenzufriedenheit
1
Mathematics
1
Mathematik
1
Online retailing
1
Online-Handel
1
Perceived value
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Price framing
1
Promotion
1
Relational identity
1
Retail trade
1
Transaction dissimilarity
1
Verbrauchereinstellung
1
Wahrnehmung
1
effort
1
price fairness
1
promotion fairness
1
promotion restrictions
1
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Article
7
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Article in journal
Aufsatz in Zeitschrift
7
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English
7
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Hütter, Wolfgang J.
Monroe, Kent B.
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Breugelmans, Els
6
Rajagopal
6
Xia, Lan
6
Bijmolt, Tammo H. A.
5
Bogomolova, Svetlana
5
Fam, Kim Shyan
5
Gedenk, Karen
5
Grewal, Dhruv
5
Gázquez-Abad, Juan Carlos
5
Gómez, Miguel I.
5
Natter, Martin
5
Neslin, Scott A.
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bertini, Marco
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Leeflang, Peter
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Verhoef, Peter C.
4
Zhang, Jie
4
Ziliani, Cristina
4
Alavi, Sascha
3
Arora, Neeraj
3
Aspara, Jaakko
3
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Published in...
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Journal of retailing
2
Journal of the Academy of Marketing Science
2
Economic and business review : EBR
1
International journal of retail & distribution management
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
4
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
5
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
6
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
7
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
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