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~person:"Haase, Janina"
~person:"Labenz, Franziska"
~subject:"Brand"
~subject:"Eye-tracking"
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Brand
Eye-tracking
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8
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8
Brand management
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4
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sensory marketing
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Haase, Janina
Labenz, Franziska
Wiedmann, Klaus-Peter
12
Hennigs, Nadine
4
Bettels, Jannick
2
Schmidt, Steffen
2
Wüstefeld, Thomas
2
Aiello, Gaetano
1
Bachmann, Frank
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Behrens, Stefan
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Berking, Ines
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Donvito, Raffaele
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Godey, Bruno
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Gückel, Ramona
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Karampournioti, Evmorfia
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Klarmann, Christiane
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Ludewig, Dirk
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International journal of services technology and management
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
3
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
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