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~person:"Hadwich, Karsten"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Dienstleistungssektor
Konsumentenverhalten
Consumer behaviour
2
Customer integration
2
Customer-to-customer interaction
2
Kundenintegration
2
Relationship marketing
2
Benefits
1
Betriebliche Wertschöpfung
1
Co-creation
1
Customer engagement
1
Customer engagement behaviour
1
Customer retention
1
Dienstleistungsqualität
1
Internet marketing
1
Lieferantenmanagement
1
Online engagement
1
Online-Marketing
1
Product/service quality
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Service quality
1
Social Web
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Social web
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Supplier relationship management
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Value creation
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Hadwich, Karsten
Hollebeek, Linda D.
21
Brodie, Roderick J.
10
Conduit, Jodie
7
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Rahman, Zillur
7
Rather, Raouf Ahmad
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Busser, James A.
6
Islam, Jamid Ul
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Jaakkola, Elina
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Le Nguyen Hau
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Loureiro, Sandra Maria Correia
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Malthouse, Edward C.
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Schaarschmidt, Mario
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Schreier, Martin
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Shulga, Lenna V.
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Hippel, Eric von
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Itani, Omar S.
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Kamboj, Shampy
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Khan, Imran
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Kumar, V.
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Morgan, Todd
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Plewa, Carolin
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Prentice, Catherine
5
Roy, Sanjit
5
Shin, Hakseung
5
Ahn, Jiseon
4
Akaka, Melissa Archpru
4
Anning-Dorson, Thomas
4
Behnam, Mohsen
4
Bowden, Jana
4
Carbonell, Pilar
4
Clark, Moira K.
4
Cossío-Silva, Francisco-José
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Journal of customer behaviour
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
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2
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
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