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~person:"Hair, Joseph F."
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Wissenschaftliche Methode"
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Hair, Joseph F.
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
2
The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial
Line, Nathaniel D.
;
Cho, Meehee
;
Hair, Joseph F.
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10012426005
Saved in:
3
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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