An assessment of the use of partial least squares structural equation modeling in marketing research
Joe F. Hair; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena
| Year of publication: |
2012
|
|---|---|
| Authors: | Hair, Joseph F. ; Sarstedt, Marko ; Ringle, Christian M. |
| Other Persons: | Mena, Jeannette A. (contributor) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 3, p. 414-433
|
| Subject: | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548614