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~person:"Hajli, Nick"
~person:"Michaelidou, Nina"
~subject:"Alkoholkonsum"
~subject:"Online-Marketing"
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Search: subject_exact:"Virtuelle Community"
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Alkoholkonsum
Online-Marketing
Social Web
35
Social web
35
Internet marketing
18
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
12
Markenführung
12
Customer integration
9
Kundenintegration
9
Online retailing
9
Online-Handel
9
Beziehungsmarketing
8
Relationship marketing
8
E-commerce
7
Electronic Commerce
7
Social media
7
Betriebliche Wertschöpfung
6
Value creation
6
Confidence
5
Data protection
5
Datenschutz
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
B-to-B-Marketing
4
Brand
4
Business-to-business marketing
4
Markenartikel
4
Social commerce
4
Social support
4
Brand image
3
Information dissemination
3
Informationsverbreitung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Online communities
3
Advertising effects
2
Brand value co-creation
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English
18
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Hajli, Nick
Michaelidou, Nina
Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Filieri, Raffaele
12
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kumar, Vikas
9
Martínez-López, Francisco J.
9
Schivinski, Bruno
9
Scott, David Meerman
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Seo, Yuri
8
Skiera, Bernd
8
Yoon, Sukki
8
Bilgihan, Anil
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
7
Kim, Juran
7
Ko, Eunju
7
Milne, George R.
7
Moro, Sérgio
7
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Journal of business research : JBR
4
Handbook of research on integrating social media into strategic marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
The journal of product & brand management
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ECONIS (ZBW)
18
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1
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
3
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
4
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
5
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
6
Ethical environment in the online communities by information credibility : a social media perspective
Hajli, Nick
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 799-810
Persistent link: https://www.econbiz.de/10011867287
Saved in:
7
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
8
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
9
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
10
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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