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~person:"Hajli, Nick"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Consumer behaviour
Relationship marketing
Internet marketing
11
Online-Marketing
11
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11
Brand management
5
Markenführung
5
Beziehungsmarketing
4
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4
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E-commerce
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Marketingmanagement
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Hajli, Nick
Septianto, Felix
24
Eisend, Martin
22
Gierl, Heribert
20
Pelsmacker, Patrick de
20
Dens, Nathalie
17
Taylor, Charles Raymond
17
Dwivedi, Yogesh Kumar
16
Ko, Eunju
16
Reijmersdal, Eva A. van
16
Thaichon, Park
16
Yoon, Sukki
16
Ghose, Anindya
15
Usman, Osly
15
Wilbur, Kenneth C.
15
Huber, Frank
14
Laroche, Michel
14
Loureiro, Sandra Maria Correia
14
Quach, Sara
14
Wu, Linwan
14
Boerman, Sophie C.
13
Chan, Kara
13
Dahlén, Micael
13
Filieri, Raffaele
13
Grewal, Dhruv
13
Hollebeek, Linda D.
13
Pauwels, Koen
13
Rita, Paulo
13
Choi, Yung Kyun
12
Diamantopoulos, Adamantios
12
Diehl, Sandra
12
Harrigan, Paul
12
Hudders, Liselot
12
Kreutzer, Ralf T.
12
Kumar, V.
12
Law, Chun Hung Roberts
12
Mooij, Marieke K. de
12
Rosengren, Sara
12
Torres, Ivonne M.
12
Verhoef, Peter C.
12
Seo, Yuri
11
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
3
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
4
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
5
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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