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~person:"Hajli, Nick"
~subject:"Online-Marketing"
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Online-Marketing
Beziehungsmarketing
8
Relationship marketing
8
Customer integration
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Kundenintegration
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Social Web
7
Social web
7
Brand management
5
Markenführung
5
Betriebliche Wertschöpfung
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Value creation
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Social media
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Brand
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Confidence
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Loyalty
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Markenartikel
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Relationship quality
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Social relations
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Social support
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Soziale Beziehungen
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Value co-creation
2
Vertrauen
2
B-to-B-Marketing
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Brand awareness
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Brand co-creation
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Brand image
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Brand relationship performance
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Branding co-creation
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Business-to-business marketing
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Consumer engagement
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Hajli, Nick
Harrigan, Paul
11
Hollebeek, Linda D.
10
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
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Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
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Nusair, Khaldoon
4
Okumus, Fevzi
4
Paul, Justin
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Plangger, Kirk
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Shah, Dharmesh
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
2
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
3
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
4
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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