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~person:"Hallikas, Jukka"
~person:"Petersen, J. Andrew"
~person:"Walker, Beth A."
~subject:"B-to-B-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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B-to-B-Marketing
Customer value
16
Kundenwert
16
Beziehungsmarketing
8
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8
Business-to-business marketing
5
Portfolio selection
5
Portfolio-Management
5
Market segmentation
4
Marktsegmentierung
4
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Betriebliche Wertschöpfung
2
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2
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2
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2
Measurement
2
Messung
2
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2
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2
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Virales Marketing
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customer lifetime value
2
customer satisfaction
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Aufsatz in Zeitschrift
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5
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Hallikas, Jukka
Petersen, J. Andrew
Walker, Beth A.
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hutt, Michael D.
4
Kumar, V.
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Chatterjee, Sharmila C.
3
Kleinaltenkamp, Michael
3
Aarikka-Stenroos, Leena
2
Billett, Matthew T.
2
Burton, Jamie
2
Cabiddu, Francesca
2
Cova, Bernard
2
Elgeti, Laura
2
Frow, Pennie
2
Gligor, David M.
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Latinovic, Zoran
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
Russo, Ivan
2
Salonen, Anna
2
Selnes, Fred
2
Töytäri, Pekka
2
Venkatesan, Rajkumar
2
Watanabe, Yoshiaki
2
Wouters, Marc
2
Abo Elhamd, Eman
1
Abrahamsen, Morten H.
1
Agnihotri, Raj
1
Ahonen, Toni
1
Akbari, Mohsen
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Journal of marketing
5
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ECONIS (ZBW)
5
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
3
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
4
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
5
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
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