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~person:"Handayani, Naniek Utami"
~person:"Jayawardena, Nirma Sadamali"
~person:"Nayak, Gurudutt"
~subject:"Marketingmanagement"
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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