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~person:"Hanssens, Dominique M."
~person:"Malhotra, Naresh K."
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Search: subject_exact:"Marketingwissenschaft"
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Marketing theory
14
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14
Market research
5
Marktforschung
5
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4
Theory
4
Beziehungsmarketing
2
Customer acquisition
2
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Hanssens, Dominique M.
Malhotra, Naresh K.
Tadajewski, Mark
53
Vargo, Stephen L.
33
Hunt, Shelby D.
28
Jones, D. G. Brian
26
Lusch, Robert F.
25
Shaw, Eric H.
22
Brown, Stephen
16
Layton, Roger A.
13
Saren, Michael
13
Bruhn, Manfred
12
Maclaran, Pauline
12
Dixon, Donald F.
11
Lehmann, Donald R.
11
Freiling, Jörg
10
Kotler, Philip
10
Akaka, Melissa Archpru
9
Dholakia, Nikhilesh
9
Gierl, Heribert
9
Grönroos, Christian
9
Wooliscroft, Ben
9
Levy, Sidney J.
8
Varey, Richard J.
8
Bagozzi, Richard P.
7
Cova, Bernard
7
Firat, A. Fuat
7
Meffert, Heribert
7
Stremersch, Stefan
7
Wensley, Robin
7
Wilkie, William L.
7
Brodie, Roderick J.
6
Brownlie, Douglas
6
Edvardsson, Bo
6
Hackley, Christopher E.
6
Lazer, William
6
Lilien, Gary L.
6
Peterson, Mark
6
Roberts, John H.
6
Shapiro, Stanley J.
6
Sheth, Jagdish N.
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Fundamentals of marketing research ; Vol. 1
2
Handbook of marketing decision models
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Continuing to broaden the marketing concept : making the world a better place
1
Fundamentals of marketing research ; Vol. 6
1
MSI reports : working paper series
1
The history of marketing science
1
The nature and scope of marketing research
1
Tijdschrift voor economie en management
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ECONIS (ZBW)
14
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1
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
2
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
3
Econometric models
Hanssens, Dominique M.
- In:
The history of marketing science
,
(pp. 99-127)
.
2014
Persistent link: https://www.econbiz.de/10010415909
Saved in:
4
Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.
;
Hanssens, Dominique M.
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
Saved in:
5
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
6
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
7
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
8
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
9
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
10
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
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