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~person:"Harrigan, Paul"
~person:"Walsh, Gianfranco"
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Search: subject:"Social web"
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Social Web
36
Social web
36
Internet marketing
15
Online-Marketing
15
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
10
Konsumentenverhalten
10
Viral marketing
8
Virales Marketing
8
Customer integration
7
Kundenintegration
7
Social media
7
Brand management
5
Customer engagement
5
Markenführung
5
Arbeitskräfte
4
Competence
4
Corporate reputation
4
Electronic Commerce
4
Firmenimage
4
Kompetenz
4
Marketing
4
Reputation
4
Workforce
4
World Wide Web 2.0
4
social media
4
Brand image
3
E-commerce
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
social CRM
3
Advertising effects
2
Customer relationship management (CRM)
2
Digital platform
2
Digitale Plattform
2
Employees' company reputation-related social media competence
2
Facebook
2
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31
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7
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27
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27
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5
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English
28
German
10
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Harrigan, Paul
Walsh, Gianfranco
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
33
Qiu, Liangfei
31
Füller, Johann
30
Bailey, Michael
29
Whinston, Andrew B.
28
Hajli, Nick
26
Kreutzer, Ralf T.
24
Law, Chun Hung Roberts
24
Ozuem, Wilson
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Filieri, Raffaele
21
Richter, Alexander
21
Tochtermann, Klaus
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Leimeister, Jan Marco
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gretzel, Ulrike
18
Gu, Bin
18
Krcmar, Helmut
18
Kummer, Michael E.
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Koch, Michael
17
Ruyter, Ko de
17
Skiera, Bernd
17
Stieglitz, Stefan
17
Hinz, Oliver
16
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Academy of Marketing
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Australasian marketing journal
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
HMD : Praxis der Wirtschaftsinformatik
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
Journal of vocational behavior
1
Marketing : ZFP ; journal of research and management
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
37
USB Cologne (EcoSocSci)
1
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38
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
Saved in:
6
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
7
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
8
Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
Saved in:
9
Cross-cultural assessment of a short scale to measure employees' company reputation-related social media competence
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Teng, Lefa
- In:
Corporate reputation review : an international journal
23
(
2020
)
2
,
pp. 78-91
Persistent link: https://www.econbiz.de/10012296147
Saved in:
10
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
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