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~person:"Harrigan, Paul"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Electronic Commerce
Marketingmanagement
Relationship marketing
19
Social Web
19
Social web
19
Internet marketing
15
Online-Marketing
15
Consumer behaviour
10
Konsumentenverhalten
10
Customer integration
8
Kundenintegration
8
KMU
7
SME
7
Brand management
6
Markenführung
6
Social media
6
Customer engagement
5
Viral marketing
4
Virales Marketing
4
social media
4
Brand image
3
E-commerce
3
Markenimage
3
social CRM
3
Customer relationship management (CRM)
2
Facebook
2
Ireland
2
Irland
2
Marketing management
2
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2
Social identity
2
Social media marketing
2
co-creation
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Acculturation
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English
19
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Harrigan, Paul
Kollmann, Tobias
88
Heinemann, Gerrit
69
Wirtz, Bernd W.
60
Alt, Rainer
51
Bauer, Hans H.
47
Fritz, Wolfgang
43
Hudetz, Kai
34
Ockenfels, Axel
34
Peitz, Martin
33
Martens, Bertin
27
Pavlou, Paul A.
27
Albers, Sönke
26
Dwivedi, Yogesh Kumar
26
Khosrowpour, Mehdi
26
Lee, In
26
Picot, Arnold
26
Chaffey, Dave
25
Ketter, Wolfgang
25
Collins, John
24
Skiera, Bernd
24
Brynjolfsson, Erik
23
Ghose, Anindya
23
Shaw, Michael J.
23
Baal, Sebastian van
22
Smith, Alan D.
22
Weinhardt, Christof
22
Wiedmann, Klaus-Peter
22
Lammenett, Erwin
21
Rabinovich, Elliot
21
Whinston, Andrew B.
21
Nijkamp, Peter
20
Schubert, Petra
20
Spann, Martin
20
Usman, Osly
20
Benbasat, Izak
19
Karjaluoto, Heikki
19
Kreutzer, Ralf T.
19
Kumar, Vikas
19
Meier, Andreas
19
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Journal of business research : JBR
3
Journal of strategic marketing
3
Australasian marketing journal
1
International journal of electronic commerce : IJEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
19
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Internet
technologies, ECRM capabilities, and performance benefits for SMEs : an exploratory study
Harrigan, Paul
;
Schroeder, Andreas
;
Qureshi, Israr
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
2
,
pp. 7-46
Persistent link: https://www.econbiz.de/10008858241
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
8
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
9
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
10
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
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