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~person:"Harrigan, Paul"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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| 6 applied filters
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Beziehungsmarketing
Relationship marketing
20
Social Web
15
Social web
15
Internet marketing
12
Online-Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Customer integration
7
KMU
7
Kundenintegration
7
SME
7
Social media
7
Brand management
6
Markenführung
6
Customer engagement
5
social media
4
E-commerce
3
Electronic Commerce
3
Marketing management
3
Marketingmanagement
3
Viral marketing
3
Virales Marketing
3
Welt
3
World
3
social CRM
3
Brand image
2
Customer relationship management (CRM)
2
Ireland
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Irland
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Markenimage
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Marketing
2
Marketing theory
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Marketingtheorie
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Political marketing
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USA
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co-creation
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Article in journal
Glossary included
Mehrbändiges Werk
Working Paper
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20
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English
20
Author
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Harrigan, Paul
Han, Heesup
53
Kumar, V.
53
Homburg, Christian
45
Hollebeek, Linda D.
43
Verhoef, Peter C.
39
Mattila, Anna S.
37
Gil Saura, Irene
35
Svensson, Göran
32
Van den Poel, Dirk
32
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Bruhn, Manfred
28
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Huber, Frank
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Bauer, Hans H.
23
Klaus, Philipp
23
Neslin, Scott A.
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Wieseke, Jan
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Heinonen, Kristina
20
Kumar, Vikas
20
Sesé, F. Javier
20
So, Kevin Kam Fung
20
Karjaluoto, Heikki
19
Khan, Imran
19
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Journal of business research : JBR
3
Journal of strategic marketing
3
Australasian marketing journal
2
International journal of electronic commerce : IJEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
20
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20
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1
Linking social media to customer relationship
management
(CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
2
CRM to social CRM : the integration of new technologies into customer relationship
management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
5
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
6
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
7
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
8
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
9
An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Abid, Aman
;
Harrigan, Paul
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10012253924
Saved in:
10
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
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