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~person:"Harrigan, Paul"
~subject:"Kundenintegration"
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Kundenintegration
Social Web
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12
Consumer behaviour
8
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social media
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Harrigan, Paul
Füller, Johann
10
Brem, Alexander
9
Hajli, Nick
9
Bilgram, Volker
6
Leimeister, Jan Marco
6
Bretschneider, Ulrich
5
Carlson, Jamie
5
Herstatt, Cornelius
5
Krcmar, Helmut
5
Nambisan, Satish
5
Shin, Hakseung
5
Albuquerque, Paulo
4
Chatow, Udi
4
Cova, Bernard
4
Jamal, Zainab
4
Janzik, Lars
4
Kamboj, Shampy
4
Lu, Yaobin
4
Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Benbya, Hind
3
Benmiled-Cherif, Héla
3
Berthon, Pierre R.
3
Blohm, Ivo
3
Brodie, Roderick J.
3
Büttgen, Marion
3
Chen, Kay-Yut
3
Constantinides, Efthymios
3
Dahl, Darren W.
3
Ernst, Markus
3
Koller, Hans
3
Loureiro, Sandra Maria Correia
3
Malthouse, Edward C.
3
Matzler, Kurt
3
Ogawa, Susumu
3
Paranque, Bernard
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Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
5
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
6
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
7
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
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