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~person:"Harrigan, Paul"
~subject:"Social web"
~subject:"United States"
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Social web
United States
Internet marketing
15
Online-Marketing
15
Social Web
12
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
5
Konsumentenverhalten
5
KMU
4
SME
4
Social media
4
social media
4
Brand management
3
Customer integration
3
Kundenintegration
3
Markenführung
3
Brand image
2
Customer engagement
2
Facebook
2
Markenimage
2
Marketing management
2
Marketingmanagement
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Social identification
2
Social identity
2
Social media marketing
2
Viral marketing
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Virales Marketing
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social CRM
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Acculturation
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Advertising disclosure
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Apps
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12
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Harrigan, Paul
Dwivedi, Yogesh Kumar
16
Law, Chun Hung Roberts
14
Choi, Yung Kyun
13
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Tucker, Catherine
13
Karjaluoto, Heikki
12
Ozuem, Wilson
12
Stephen, Andrew T.
12
Hajli, Nick
11
Hollebeek, Linda D.
11
Sabatini, Fabio
11
Schweidel, David A.
11
Yoon, Sukki
11
Bigné Alcañiz, J. Enrique
10
Kreutzer, Ralf T.
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Skiera, Bernd
10
Milne, George R.
9
Schivinski, Bruno
9
Scott, David Meerman
9
Seo, Yuri
9
Tan, Yong
9
Fogel, Joshua
8
Goldfarb, Avi
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Phua, Joe
8
Smith, Katherine Taken
8
Thaichon, Park
8
Bilgihan, Anil
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Harris, Lisa
7
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Journal of business research : JBR
2
Australasian marketing journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
12
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
3
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
4
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
5
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
6
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
7
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
8
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
9
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
Saved in:
10
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
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