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~person:"Hartmann, Wesley"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
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