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~person:"Hartnett, Nicole"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Advertising
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Hartnett, Nicole
Beal, Virginia
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Wilbur, Kenneth C.
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Romaniuk, Jenni
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European journal of marketing : EJM
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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