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~person:"Hauser, John R."
~person:"Michaelidou, Nina"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Internet marketing
22
Online-Marketing
22
Konsumentenverhalten
15
Social Web
8
Social web
8
Website
8
Großbritannien
7
United Kingdom
7
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5
Advertising effects
4
Agent-based modeling
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Agentenbasierte Modellierung
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Werbewirkung
4
Brand image
3
Dynamic programming
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Dynamische Optimierung
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Mobile application
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17
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Hauser, John R.
Michaelidou, Nina
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Hollebeek, Linda D.
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Chen, Huan
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Hudders, Liselot
7
Kannan, P. K.
7
Karjaluoto, Heikki
7
Labrecque, Lauren I.
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Reijmersdal, Eva A. van
7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing management : MM
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
3
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
4
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
5
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
6
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
7
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
8
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
9
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
10
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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