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~person:"Haverila, Kai"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Relationship marketing
Brand management
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4
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Haverila, Kai
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
6
Kamboj, Shampy
6
Rahman, Zillur
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Rather, Raouf Ahmad
6
Rita, Paulo
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Veloutsou, Cleopatra
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Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
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Fernandes, Teresa
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Karjaluoto, Heikki
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Kumar, Vikas
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McLaughlin, Caitlin
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Soutar, Geoffrey N.
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Bilgihan, Anil
4
Bilro, Ricardo Godinho
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Brodie, Roderick J.
4
Bruhn, Manfred
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Chaker, Nawar N.
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Filieri, Raffaele
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Gensler, Sonja
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Grégoire, Yany
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Haenlein, Michael
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Heinonen, Kristina
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Kalra, Ashish
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Kim, Juran
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Ko, Eunju
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Luoma-aho, Vilma
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Malthouse, Edward C.
4
Medury, Yajulu
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Muhammad Anshari
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Perdue, Richard R.
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Popp, Bastian
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Journal of marketing analytics : JMA
2
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
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ECONIS (ZBW)
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The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
3
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
4
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
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