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~person:"He, Xinming"
~subject:"Brand equity"
~subject:"Corporate reputation"
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Brand equity
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Brand image
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Brand management
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He, Xinming
Foroudi, Pantea
8
Melewar, T. C.
8
Gil Saura, Irene
7
Guzman, Francisco
7
Bang, Nguyen
6
Iglesias, Oriol
6
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5
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4
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4
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Lee, Jung Wan
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Abimbola, Temi
3
Anabila, Peter
3
Barrio-García, Salvador del
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Dwivedi, Abhishek
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Fuentes-Blasco, María
3
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Han, Heesup
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Katsikeas, Constantine S.
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Lin, Zhibin
3
Liu, Chih-Hsing
3
Luce, Fernando Bins
3
Markovic, Stefan
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Mohd Suki, Norazah
3
Nobre, Helena
3
Oliveira, Marta Olivia Rovedder de
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Journal of business research : JBR
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands
Zhang, Jianhong
;
He, Xinming
;
Zhou, Chaohong
;
Gorp, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 389-401
Persistent link: https://www.econbiz.de/10012103406
Saved in:
3
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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