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~person:"Heere, Bob"
~person:"Schwaiger, Manfred"
~subject:"Brand management"
~subject:"Social Web"
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Banken im Wandel : Direktbanken und Direct Banking
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Journal of marketing theory and practice
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Journal of service management
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Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
Saved in:
3
Virtual communities: der gläserne Kunde wird Realität
Schwaiger, Manfred
- In:
Banking 2000 : Perspektiven und Projekte ; Hermann …
,
(pp. 175-188)
.
2000
Persistent link: https://www.econbiz.de/10001493148
Saved in:
4
Virtual Communities zur zielgruppenadäquaten Ansprache im Direkt-Bank-Geschäft
Schwaiger, Manfred
;
Zinnbauer, Markus
- In:
Banken im Wandel : Direktbanken und Direct Banking
,
(pp. 177-193)
.
2000
Persistent link: https://www.econbiz.de/10001494970
Saved in:
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