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~person:"Heere, Bob"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Professioneller Sport"
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Consumer behaviour
Konsumentenverhalten
Professional sports
10
Profisport
10
Sportmarketing
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Sports marketing
9
Brand management
7
Markenführung
7
Sport organization
7
Sportorganisation
7
Arbeitsgruppe
5
Team
5
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3
Football
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Persönlichkeitspsychologie
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Sport
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Sports
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Ballsport
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Higher education institution
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Sport consumer behavior
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brand management
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branding
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fan identification
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intercollegiate athletics
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Australien
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Beziehungsmarketing
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Heere, Bob
McDonald, Heath
16
Dwyer, Brendan
14
Schreyer, Dominik
13
Biscaia, Rui
12
Drayer, Joris
12
Funk, Daniel C.
12
Kunkel, Thilo
11
Humphreys, Brad R.
10
Kim, Yu Kyoum
9
Shapiro, Stephen L.
9
Torgler, Benno
9
Yoshida, Masayuki
9
Byon, Kevin K.
8
Katz, Matthew
8
Ko, Yong Jae
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Paul, Rodney J.
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Wann, Daniel L.
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James, Jeffrey D.
7
Shuv-Ami, Avichai
7
Soebbing, Brian P.
7
Uhrich, Sebastian
7
Weinbach, Andrew P.
7
Doyle, Jason P.
6
Greenwell, T. Christopher
6
Karg, Adam
6
Kwak, Dae Hee
6
Lee, Young Hoon
6
Lock, Daniel
6
Pawlowski, Tim
6
Schmidt, Sascha Leonard
6
Sveinson, Katherine
6
Theodorakis, Nicholas D.
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Zhang, James J.
6
Cobbs, Joe
5
Delia, Elizabeth B.
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Havard, Cody T.
5
Jang, Wonseok
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Koronios, Konstantinos
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Sport management review
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
7
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1
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
2
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
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3
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
4
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
5
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
6
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
7
Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
Saved in:
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