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~person:"Hein, Sebastian"
~person:"Kilian, Karsten"
~subject:"France"
~subject:"International marketing"
~subject:"Messung"
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Understanding consumer perceptions in the digital environment
Hein, Sebastian
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2021
Persistent link: https://www.econbiz.de/10012543212
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Markencontrolling : Markenerfolg messbar machen
Kilian, Karsten
;
Müller, Michael
- In:
Marken- und Kommunikationscontrolling
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(pp. 9-28)
.
2016
Persistent link: https://www.econbiz.de/10011572091
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