//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Heinonen, Kristina"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Relationship marketing
17
Consumer behaviour
8
Konsumentenverhalten
8
Customer value
7
Kundenwert
7
Betriebliche Wertschöpfung
5
Value creation
5
Customer-dominant logic
4
Dienstleistungsqualität
4
Service quality
4
Social Web
4
Social web
4
Bank marketing
2
Bankmarketing
2
Customer ecosystem
2
Customer experience
2
Customer integration
2
Dienstleistungsmanagement
2
E-commerce
2
Electronic Commerce
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
Service management
2
lifeworld
2
2008
1
Actor constellation
1
Actors
1
Bank
1
Bankgeschäft
1
Banking industry
1
Banking services
1
Bewertung
1
Big Data
1
Big data
1
Brand
1
Brand image
1
Brand management
1
Brand relationship
1
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
17
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
more ...
less ...
Language
All
English
17
Author
All
Heinonen, Kristina
Han, Heesup
52
Kumar, V.
48
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
more ...
less ...
Published in...
All
The journal of services marketing
3
Journal of service management
2
The international journal of bank marketing : IJBM
2
Annals of public and cooperative economics
1
Business horizons
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
2
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
3
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
4
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
Saved in:
5
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
6
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
7
The role of proximity in value preferences : a study of consumer co-operatives
Byrne, Noreen
;
Heinonen, Kristina
;
Jussila, Iiro
- In:
Annals of public and cooperative economics
86
(
2015
)
2
,
pp. 339-361
Persistent link: https://www.econbiz.de/10011382202
Saved in:
8
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
9
Customer engagement in a Big Data world
Kunz, Werner
;
Aksoy, Lerzan
;
Bart, Yakov
;
Heinonen, Kristina
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 161-171
Persistent link: https://www.econbiz.de/10011654662
Saved in:
10
A customer-dominant logic of service
Heinonen, Kristina
;
Strandvik, Tore
;
Mickelsson, Karl-Jacob
- In:
Journal of service management
21
(
2010
)
4
,
pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->