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~person:"Heitmann, Mark"
~person:"Idemen, Elif"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktdesign"
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Consumer behaviour
Konsumentenverhalten
Product design
10
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4
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4
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3
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Product differentiation
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Article in journal
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Heitmann, Mark
Idemen, Elif
Herrmann, Andreas
8
Dahl, Darren W.
5
Hagtvedt, Henrik
4
Landwehr, Jan Rüdiger
4
Moreau, C. Page
4
Orth, Ulrich R.
4
Zhang, Dan
4
Bettels, Jannick
3
Chen, Haipeng
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Chhajed, Dilip
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Chitturi, Ravindra
3
Deng, Xiaoyan
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3
Gilal, Rukhsana Gul
3
Kumar, Deepak S.
3
Landwehr, Jan R.
3
Mishra, Abhishek
3
Patrick, Vanessa M.
3
Purani, Keyoor
3
Schnurr, Benedikt
3
Schreier, Martin
3
Townsend, Claudia
3
Wentzel, Daniel
3
Wiedmann, Klaus-Peter
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2
Aghdaie, Fathollah Amiri
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Akarte, Milind M.
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Chattaraman, Veena
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Fort-Rioche, Laurence
2
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Gong, Xiushuang
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2
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2
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Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
MSI reports : working paper series
1
Review of managerial science : RMS
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
6
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1
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
2
A qualitative approach to designer as a product cue : proposed conceptual model of consumers perceptions and attitudes
Idemen, Elif
;
Elmadag, Ayse Banu
;
Okan, Mehmet
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1281-1309
Persistent link: https://www.econbiz.de/10012549760
Saved in:
3
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
4
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Saved in:
5
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
6
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
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