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~person:"Heitmann, Mark"
~person:"Landwehr, Jan Rüdiger"
~subject:"Consumer preferences"
~subject:"New product development"
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Consumer preferences
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Heitmann, Mark
Landwehr, Jan Rüdiger
Sosa, Manuel
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Chan, Tian Heong
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
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