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~person:"Heitmann, Mark"
~person:"Landwehr, Jan Rüdiger"
~subject:"Markenführung"
~subject:"New product development"
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Markenführung
New product development
Product design
17
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17
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9
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7
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Heitmann, Mark
Landwehr, Jan Rüdiger
Sosa, Manuel
12
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Dahl, Darren W.
5
Eppinger, Steven D.
5
Herstatt, Cornelius
5
Mital, Anil
5
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5
Albers, Sönke
4
Brenner, Walter
4
Chattopadhyay, Amitava
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Czarnitzki, Dirk
4
Dell'Era, Claudio
4
Goswami, Mohit
4
Haug, Anders
4
Khan, B. Zorina
4
Kohlbacher, Florian
4
Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
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Swan, K. Scott
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Ulrich, Karl T.
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Wrigley, Cara
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Arora, Aniket
3
Beckman, Sara L.
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Bettels, Jannick
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Borsato, Milton
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Chen, Steven
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Gorn, Gerald J.
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
5
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1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
3
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
4
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
5
Alles für die Marke? : Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung
Herrmann, Andreas
;
Befurt, René
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
8
,
pp. 1055-1079
Persistent link: https://www.econbiz.de/10003596637
Saved in:
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