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~person:"Held, Dirk"
~person:"Lee, Nick"
~subject:"Neuroscience"
~type:"article"
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Der Markt : international journal of marketing
1
Journal of marketing management : MM
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
2
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
Saved in:
3
The brain in business : neuromarketing and organisational cognitive neuroscience
Lee, Nick
;
Butler, Michael R. J.
;
Senior, Carl
- In:
Der Markt : international journal of marketing
49
(
2010
)
3/4
,
pp. 129-131
Persistent link: https://www.econbiz.de/10008806470
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