//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Heller, Jonas"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virtual reality"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Virtual reality
7
Augmented reality
5
Consumer behaviour
5
Konsumentenverhalten
5
Virtuelle Realität
5
Beziehungsmarketing
3
Relationship marketing
3
Einzelhandel
2
Retail trade
2
augmented reality
2
virtual reality
2
Augmented Reality
1
Cognition
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
1
Customization
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Falsity
1
Innovation
1
Innovationslabore
1
Kognition
1
Kreativität
1
Kundenerlebnisse
1
Kundenintegration
1
Marketing management
1
Marketingmanagement
1
Marketingtheorie
1
Mental imagery
1
Metaverse
1
Metaversum
1
Neuro-enhanced reality
1
Neuroenhanced reality
1
Neuromarketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Heller, Jonas
Chylinski, Mathew
1
Hilken, Tim
1
Keeling, Debbie Isobel
1
Kuhn, Kerri-Ann
1
Mahr, Dominik
1
Rundle-Thiele, Sharyn R.
1
Russell-Bennett, Rebekah
1
Ruyter, Kode
1
more ...
less ...
Published in...
All
Australasian marketing journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->