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~person:"Heller, Jonas"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Virtual Reality"
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Relationship marketing
Social Web
Virtual Reality
Virtual reality
7
Augmented reality
5
Consumer behaviour
5
Konsumentenverhalten
5
Virtuelle Realität
5
Beziehungsmarketing
3
Einzelhandel
2
Retail trade
2
augmented reality
2
virtual reality
2
Augmented Reality
1
Cognition
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
1
Customization
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Falsity
1
Innovation
1
Innovationslabore
1
Kognition
1
Kreativität
1
Kundenerlebnisse
1
Kundenintegration
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Mental imagery
1
Metaverse
1
Metaversum
1
Neuro-enhanced reality
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Neuroenhanced reality
1
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Heller, Jonas
Castronova, Edward
7
Teuteberg, Frank
7
Bell, Mark W.
6
Leimeister, Jan Marco
6
Ruyter, Ko de
6
Wagner, Gert G.
6
Flavián Blanco, Carlos
5
Hofeditz, Lennart
5
Mahr, Dominik
5
Barnes, Stuart J.
4
Chylinski, Mathew
4
Fang, Yulin
4
Haruvy, Ernan
4
Hess, Thomas
4
Hilken, Tim
4
Ibáñez-Sánchez, Sergio
4
Jung, Timothy
4
Kreutzer, Ralf T.
4
Lehdonvirta, Vili
4
Loureiro, Sandra Maria Correia
4
Mirbabaie, Milad
4
Orús, Carlos
4
Schuir, Julian
4
Ale Ebrahim, Nader
3
Berger, Benedikt
3
Book, Betsy
3
Buhalis, Dimitrios
3
Denegri-Knott, Janice
3
Dholakia, Nikhilesh
3
Dieck, M. Claudia tom
3
Dwivedi, Yogesh Kumar
3
Fiedler, Marina
3
Haenlein, Michael
3
Kaplan, Andreas M.
3
Klose, Sonja
3
Molesworth, Mike
3
Mütterlein, Joschka
3
Priddat, Birger P.
3
Pöhler, Ludger
3
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Australasian marketing journal
1
Journal of business research : JBR
1
Journal of retailing
1
Psychology & marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
5
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1
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Die Innovation synthetischer Kundenerlebnisse : Machen ist wichtiger als Denken
Mahr, Dominik
;
Heller, Jonas
;
Hilken, Tim
;
Wigger, Moritz
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
3
,
pp. 27-31
Persistent link: https://www.econbiz.de/10014342135
Saved in:
3
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
4
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
5
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
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