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~person:"Hemais, Marcus Wilcox"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Book section"
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decolonialism
3
Consumer behaviour
2
Consumerism
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Konsumentenverhalten
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consumerism
2
Advertising
1
Advertising industry
1
Advertising regulation
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Brasilien
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Brazil
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dependency
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hierarchies of power
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history
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Hemais, Marcus Wilcox
Micklitz, Hans-Wolfgang
13
Inderst, Roman
10
Hagen, Kornelia
7
Abraham, Bijith George
6
Farrell, Joseph
6
Rajasenan, D.
6
Rajeev B.
6
Twigg-Flesner, Christian
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Jin, Ginger Zhe
5
Mitchell, Jeremy
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Reich, Norbert
5
Reisch, Lucia A.
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Cartwright, Peter
4
Caswell, Julie A.
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Chatzidakis, Andreas
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4
Ha, Huong
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Naudé, Tjakie
4
Ottaviani, Marco
4
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Reifner, Udo
4
Rischkowsky, Franziska
4
Roosen, Jutta
4
Trachtman, Joel P.
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Trumbull, Gunnar
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Tuchman, Anna
4
Wickelgren, Abraham L.
4
Wulf, Alexander J.
4
Zhu, Xinrong
4
Zinman, Jonathan
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Agrawal, Rajat
3
Andrews, J. Craig
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Armstrong, Mark
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Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Latin American business review
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
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ECONIS (ZBW)
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1
The colonial side of advertising self-regulation : imperialist
consumerism
in Latin America
Rodrigues, Laís
;
Hemais, Marcus Wilcox
- In:
Latin American business review
23
(
2022
)
2
,
pp. 167-198
Persistent link: https://www.econbiz.de/10013353186
Saved in:
2
Is
consumerism
only what Philip Kotler says it is? : a decolonial analysis on failures, hierarchies, and exclusions
Hemais, Marcus Wilcox
;
Rodrigues, Laís
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 756-781
Persistent link: https://www.econbiz.de/10014338378
Saved in:
3
Understanding the Brazilian
consumerism
movement from a decolonial perspective : the case of Proteste
Hemais, Marcus Wilcox
;
Santos, Rafaela Barbosa Ferreira dos
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012521296
Saved in:
4
Highlighting the darker side of liberal internationalism for a counter-colonizing
consumerism
Hemais, Marcus Wilcox
;
Faria, Alex
- In:
Latin American business review : journal of the …
19
(
2018
)
3/4
,
pp. 349-373
Persistent link: https://www.econbiz.de/10012014140
Saved in:
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