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~person:"Henderson, Rebecca M."
~person:"Kabadayi, Sertan"
~subject:"Firm performance"
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The performance implications of designing multiple channels to fit with strategy and environment
Kabadayi, Sertan
;
Eyuboglu, Nermin
;
Thomas, Gloria P.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 195-211
Persistent link: https://www.econbiz.de/10003565713
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