//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Henderson, Ty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Cause-Related Marketing
2
Cause-related marketing
2
Markenführung
2
Sales promotion
2
Verkaufsförderung
2
Category Management
1
Category management
1
Return on Investment
1
Return on investment
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Henderson, Ty
Gedenk, Karen
14
Neslin, Scott A.
13
Kauhanen, Antti
12
Usman, Osly
12
Bosquet, Clément
11
Combes, Pierre-Philippe
11
Görtz, Gunnar
11
Sinitsyn, Maxim
11
Ailawadi, Kusum L.
10
Ebeling, Peter
9
Javdani, Mohsen
9
Malik, Garima
9
Bauer, Hans H.
8
Breugelmans, Els
8
Frederiksen, Anders
8
Kind, Hans Jarle
8
Lang, Ewald
8
Monroe, Kent B.
8
Mullin, Roddy
8
Zhang, Jie
8
Belch, George E.
7
Belch, Michael A.
7
Cools, Kees
7
Foros, Øystein
7
Heerde, Harald J. van
7
Huchzermeier, Arnd
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Laeven, Luc
7
Lamo, Ana
7
Malshe, Avinash
7
Pfeifer, Christian
7
Rajagopal
7
Zettelmeyer, Florian
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cornelißen, Thomas
6
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Doing well while doing good : linking a social cause to product
promotions
; why it works and how to make it more effective
Henderson, Ty
;
Arora, Neeraj
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003982231
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->