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~person:"Hennig-Thurau, Thorsten"
~person:"Payne, Adrian"
~person:"Vrontis, Demetris"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
70
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70
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14
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Hennig-Thurau, Thorsten
Payne, Adrian
Vrontis, Demetris
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17
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17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
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8
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7
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7
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7
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4
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4
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Eisingerich, Andreas B
4
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Die Betriebswirtschaft : DBW
1
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1
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1
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1
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ECONIS (ZBW)
15
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
Saved in:
5
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
Saved in:
6
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
)
-
2003
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001724841
Saved in:
7
Relationship marketing : creating shareholder value
Christopher, Martin
;
Payne, Adrian
;
Ballantyne, David
-
2002
-
1. publ., [rev. ed.]
Persistent link: https://www.econbiz.de/10001546613
Saved in:
8
Kundenartikulationen im Internet : virtuelle Meinungsplattformen als Herausforderung für das Marketing
Hennig-Thurau, Thorsten
;
Hansen, Ursula
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
5
,
pp. 560-580
Persistent link: https://www.econbiz.de/10001617863
Saved in:
9
Services relationship marketing: a sector case study
Payne, Adrian
;
Frow, Penelope
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 255-316)
.
2000
Persistent link: https://www.econbiz.de/10001456732
Saved in:
10
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten
(
ed.
);
Hansen, Ursula
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001431406
Saved in:
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