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~person:"Hennig-Thurau, Thorsten"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
4
New product development
4
Produktentwicklung
4
Computerspiel
2
Video game
2
Video games
2
Viral marketing
2
Virales Marketing
2
Adoption <Marketing>
1
Autonomes Fahrzeug
1
Autonomous vehicle
1
Brand management
1
Buzz
1
Communication
1
Consumer decision making
1
Film industry
1
Filmwirtschaft
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internet marketing
1
Kaufmotivation
1
Kommunikation
1
Markenführung
1
Movies
1
New product success
1
Online-Marketing
1
Partial least squares
1
Partielle kleinste Quadrate
1
Search
1
Secondary data
1
Social Web
1
Social media
1
Social web
1
Technische Innovation
1
Theories-in-use
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Verbraucherverhalten
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WOM
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Word of mouth
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English
4
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Hennig-Thurau, Thorsten
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
6
Iyengar, Radha
6
Chao, Chih-Wei
5
Fuchs, Christoph
5
Herstatt, Cornelius
5
Matzler, Kurt
5
Zhao, Min
5
Brem, Alexander
4
Derval, Diana
4
Heidenreich, Sven
4
Helmers, Christian
4
Krishnan, Pramila
4
Lowe, Ben
4
Patnam, Manasa
4
Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Cao, Ruiqing
3
Choi, Jeonghye
3
De Jong, Jeroen P. J.
3
Gasparin, Marta
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Homburg, Christian
3
Hou, Yuansi
3
Katsumata, Sotaro
3
Klink, Richard R.
3
Nanda, Ramana
3
Ogawa, Susumu
3
Spann, Martin
3
Sääksjärvi, Maria
3
Truong, Yann
3
Valente, Thomas W.
3
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Eric Cuvillier <Firma>
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Reihe: Marketing und Medien
1
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ECONIS (ZBW)
4
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Autonomous products and their consumers : what we love and fear when using autonomous vehicles
Schulze, Benjamin
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012209171
Saved in:
2
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
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