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~person:"Hennig-Thurau, Thorsten"
~subject:"Markentransfer"
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Markentransfer
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Hennig-Thurau, Thorsten
Völckner, Franziska
14
Sattler, Henrik
12
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10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
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Pina, José M.
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Journal of cultural economics
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Journal of the Academy of Marketing Science
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Reihe: Marketing und Medien
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ECONIS (ZBW)
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1
Der Markenwert von Spielfilmen
Heitjans, Torsten
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011299294
Saved in:
2
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
3
When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10011332888
Saved in:
4
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
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