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~person:"Hennigs, Nadine"
~person:"Kim, Kyeongheui"
~subject:"Markenführung"
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Markenführung
Brand extension
8
Brand management
6
Markentransfer
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Markenimage
3
Brand relationship quality
2
Consumer judgment
2
Corporate reputation
2
Deutschland
2
Firmenimage
2
Germany
2
Implicit association test (IAT)
2
Implicit measurement
2
Luxury fashion branding
2
Luxury goods
2
Luxusgüter
2
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Cognition
1
Construal level
1
Corporate culture
1
Cultural identity
1
Culture
1
Fashion
1
Finland
1
Finnland
1
Gesellschaft
1
Inter-firm cooperation
1
Kognition
1
Kulturelle Identität
1
Markenarchitektur
1
Markenartikel
1
Markenpolitik
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Marketing management
1
Marketingmanagement
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English
4
German
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Hennigs, Nadine
Kim, Kyeongheui
Boisvert, Jean
7
Keller, Kevin Lane
7
Huber, Frank
5
Dens, Nathalie
4
Hem, Leif E.
4
Park, C. Whan
4
Pelsmacker, Patrick de
4
Phau, Ian
4
Aaker, David A.
3
Bravo, Rafael
3
Caravella, Mary
3
Cobbs, Joe
3
Dawar, Niraj
3
Faßnacht, Martin
3
Iversen, Nina M.
3
Joshi, Richa
3
McKelvey, Stephen
3
Meyer, Frederik
3
Milberg, Sandra J.
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ringeisen, Petra
3
Sattler, Henrik
3
Sichtmann, Christina
3
Spiggle, Susan
3
Veg-Sala, Nathalie
3
Völckner, Franziska
3
Wilson, Jonathan A. J.
3
Yadav, Rajan
3
Aimé, Isabelle
2
Alvarez, Cecilia M. O.
2
Anderson, Paul F.
2
Ashill, Nicholas J.
2
Bacchiega, Emanuele
2
Bapat, Dhananjay
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bei, Lien-ti
2
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Universität Hannover / Institut für Marketing & Management
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Measuring and managing brands
1
Schriftenreihe Marketin Management
1
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ECONIS (ZBW)
5
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1
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
2
Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
3
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
4
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
5
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
Saved in:
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