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~person:"Heo, Yoon"
~person:"Miloch, Kimberly S."
~subject:"Sportmarketing"
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Search: subject_exact:"Sporting goods retailers"
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Sportmarketing
Sportartikelbranche
2
Sporting goods industry
2
Sports marketing
2
Brand association
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer-based brand equity
1
Correspondence analysis
1
Internet marketing
1
Konsumentenverhalten
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Markenführung
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Markenimage
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Online consumer review
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Online retailing
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Online-Handel
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Online-Marketing
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Print advertising
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Printwerbung
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Professional sports
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Profisport
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Return on Investment
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Return on investment
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United States
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Heo, Yoon
Miloch, Kimberly S.
Nowak, Gerhard
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International journal of sport management and marketing : IJSMM
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
2
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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