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~person:"Hienerth, Christoph"
~subject:"Beziehungsmarketing"
~subject:"Corporate Social Responsibility"
~subject:"Welt"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Exploring how peer communities enable lead user innovations to become standard equipment in the industry : community pull effects
Hienerth, Christoph
;
Lettl, Christopher
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 175-195
Persistent link: https://www.econbiz.de/10009388499
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