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~person:"Himbert, Lena"
~subject:"Einzelhandel"
~subject:"Marktstruktur"
~subject:"Price discrimination"
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Himbert, Lena
Richards, Timothy J.
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Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
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2
Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
-
2016
-
1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
Saved in:
3
Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels
Himbert, Lena
-
2016
Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .
Persistent link: https://www.econbiz.de/10014019955
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