Unit pricing : empirical investigations of its influences at the product and retailer levels
Lena Himbert ; with a foreword by Prof. Dr. Stefan Roth
| Year of publication: |
[2016] ; 1st edition 2016
|
|---|---|
| Authors: | Himbert, Lena |
| Other Persons: | Roth, Stefan (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Einheitspreis | Preis pro Stück | Preisregulierung | Price regulation | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kaufentscheidung | Purchase decision | Experiment | Deutschland | Germany | Einzelhandel | Konsumgut | Mengenangabe | Preisangabe | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XVIII, 300 Seiten 31 Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Kaiserslautern, 2015 |
| ISBN: | 978-3-658-13475-4 ; 3-658-13475-5 ; 978-3-658-13476-1 |
| Other identifiers: | 10.1007/978-3-658-13476-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450611