Unit pricing : empirical investigations of its influences at the product and retailer levels

Lena Himbert ; with a foreword by Prof. Dr. Stefan Roth

Year of publication:	[2016] ; 1st edition 2016
Authors:	Himbert, Lena
Other Persons:	Roth, Stefan (preface)
Institutions:	Springer Fachmedien Wiesbaden (publisher)
Publisher:	Wiesbaden : Springer Gabler
Subject:	Einheitspreis \| Preis pro Stück \| Preisregulierung \| Price regulation \| Einzelhandelspreis \| Retail price \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception \| Kaufentscheidung \| Purchase decision \| Experiment \| Deutschland \| Germany \| Einzelhandel \| Konsumgut \| Mengenangabe \| Preisangabe \| Verbraucherverhalten
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com]

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