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~person:"Hinterhuber, Andreas"
~person:"Möser, Anke"
~subject:"Industrie"
~subject:"Produktentwicklung"
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Search: subject_exact:"Betriebliche Preispolitik"
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Industrie
Produktentwicklung
Preismanagement
59
Pricing strategy
59
Theorie
14
B-to-B-Marketing
13
Business-to-business marketing
13
Deutschland
13
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13
Lebensmitteleinzelhandel
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Germany
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Betriebliche Wertschöpfung
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Customer value
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Lieferantenmanagement
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Preispolitik
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Preisrigidität
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Value creation
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Value-based pricing
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Competitive advantage
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Consumer behaviour
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Konsumentenverhalten
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Hinterhuber, Andreas
Möser, Anke
Itskhoki, Oleg
14
Konings, Jozef
12
Dubois, Pierre
8
Olive, Michael
8
Amiti, Mary
7
Bloch, Harry
7
Dobbelaere, Sabien
7
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6
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5
Gopinath, Gita
5
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5
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5
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5
Ritson, Mark
5
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5
Leith, Campbell B.
4
Liozu, Stephan M.
4
Malley, James R.
4
Nilsen, Øivind Anti
4
Petrella, Ivan
4
Popkin, Joel
4
Prince, Yvonne M.
4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
Frambach, Rudolf T.
3
Holly, Sean
3
Hua, Guowei
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Journal of business research : JBR
2
Business horizons
1
Innovation in pricing : contemporary theories and best practices
1
Journal of business strategy
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
The ROI of pricing : measuring the impact and making the business case
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ECONIS (ZBW)
8
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1
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
2
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
3
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
4
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Business horizons
57
(
2014
)
3
,
pp. 413-423
Persistent link: https://www.econbiz.de/10010359472
Saved in:
5
Cannibalization - five easy pieces
Hinterhuber, Andreas
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 31-43)
.
2014
Persistent link: https://www.econbiz.de/10010240076
Saved in:
6
Mindful pricing : transforming organizations through value-based pricing
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10009575430
Saved in:
7
Industrial product pricing : a value-based approach
Liozu, Stephan M.
;
Hinterhuber, Andreas
- In:
Journal of business strategy
33
(
2012
)
4
,
pp. 28-39
Persistent link: https://www.econbiz.de/10009576298
Saved in:
8
The conceptualization of value-based pricing in industrial firms
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Boland, Richard J.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 12-34
Persistent link: https://www.econbiz.de/10009561180
Saved in:
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