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~person:"Hinterhuber, Andreas"
~subject:"Branchenentwicklung"
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Branchenentwicklung
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Pricing strategy
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Customer value
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Kundenwert
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Value creation
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Value-based pricing
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Behavioral pricing
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Consumer behaviour
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Hinterhuber, Andreas
Baumgarth, Carsten
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
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