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~person:"Hinterhuber, Andreas"
~subject:"Führungspersönlichkeit"
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Führungspersönlichkeit
B-to-B-Marketing
15
Business-to-business marketing
15
Preismanagement
13
Pricing strategy
13
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Betriebliche Wertschöpfung
3
Value creation
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Value-based pricing
3
Firm performance
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Innovation
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Preispolitik
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Pricing
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Selling
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USA
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United States
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Unternehmenserfolg
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Value quantification
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Verkauf
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Befragung
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Behavioral pricing
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Branchenentwicklung
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Brand
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Business markets
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Business-to-Business-Marketing
1
Competitive advantage
1
Consumer behaviour
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Decision
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Deutschland
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Entscheidung
1
Firm value
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Führungskräfte
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Germany
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Greece
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Hinterhuber, Andreas
Snelgrove, Todd C.
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Innovation in pricing : contemporary theories and best practices
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ECONIS (ZBW)
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How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
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