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~person:"Hippel, Eric von"
~person:"Lettl, Christopher"
~person:"Möslein, Kathrin"
~person:"Rahman, Zillur"
~subject:"Online-Marketing"
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Online-Marketing
Customer integration
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Kundenintegration
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Innovation management
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Hippel, Eric von
Lettl, Christopher
Möslein, Kathrin
Rahman, Zillur
Carlson, Jamie
4
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3
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Conduit, Jodie
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Journal of internet commerce
1
Management decision : MD
1
Qualitative market research : an international journal
1
The service industries journal
1
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ECONIS (ZBW)
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1
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
2
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
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