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~person:"Hirvonen, Saku"
~person:"Kitchen, Philip J."
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Erfolgsfaktor
Marketing management
Brand management
22
Markenführung
22
Marketingmanagement
13
Brand image
12
Markenimage
12
Consumer behaviour
7
KMU
7
Konsumentenverhalten
7
SME
7
Firm performance
5
Unternehmenserfolg
5
Brand
4
Markenartikel
4
Performance measurement
4
Performance-Messung
4
brand performance
4
Beziehungsmarketing
3
Brand performance
3
Communication
3
Corporate reputation
3
Firmenimage
3
Kommunikation
3
Luxury goods
3
Luxusgüter
3
Marketing
3
Relationship marketing
3
brand orientation
3
B-to-B-Marketing
2
Brand identity
2
Brand orientation
2
Brand perception
2
Business school brand
2
Business-to-business marketing
2
Consumer loyalty attitudinal criteria
2
Corporate brand image
2
Globalisierung
2
Globalization
2
Higher education
2
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7
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Article
13
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12
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12
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1
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1
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English
13
Author
All
Hirvonen, Saku
Kitchen, Philip J.
Baumgarth, Carsten
18
Keller, Kevin Lane
18
Huber, Frank
15
Völckner, Franziska
15
Melewar, T. C.
14
Sattler, Henrik
13
Bauer, Hans H.
12
Burmann, Christoph
12
Balmer, John M. T.
11
Bruhn, Manfred
10
Laukkanen, Tommi
9
Meffert, Heribert
9
Ko, Eunju
8
O'Cass, Aron
8
Riekhof, Hans-Christian
8
Schmidt, Holger J.
8
Aaker, David A.
7
Errichiello, Oliver Carlo
7
MacInnis, Deborah J.
7
Urde, Mats
7
Zschiesche, Arnd
7
Šerić, Maja
7
Adeola, Ogechi
6
Balmer, John M.T.
6
Dekimpe, Marnik G.
6
Esch, Franz-Rudolf
6
Foroudi, Pantea
6
Nufer, Gerd
6
Reijonen, Helen
6
Scheier, Christian
6
Steiner, Paul
6
Wiedmann, Klaus-Peter
6
Woisetschläger, David
6
Ahlert, Dieter
5
Chan-Olmsted, Sylvia M.
5
Fantapié Altobelli, Claudia
5
Geyskens, Inge
5
Gierl, Heribert
5
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The journal of brand management : an international journal
2
EuroMed journal of business
1
European journal of marketing : EJM
1
Integrated brand marketing and measuring returns
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
SME
brand
identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
3
IMC antecedents and the consequences of planned
brand
identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
5
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and
brand
performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
6
Brand
orientation in small firms : an empirical test of the impact of
brand
performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
7
The
brand
orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
8
Does market orientation pay off without
brand
orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
9
Does
brand
orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
10
Building
brand
equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
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