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~person:"Hirvonen, Saku"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Brand image
Erfolgsfaktor
Marketing management
Brand management
6
Markenführung
6
Marketingmanagement
6
Firm performance
5
KMU
5
SME
5
Unternehmenserfolg
5
Markenimage
4
brand performance
4
Performance measurement
3
Performance-Messung
3
brand orientation
3
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2
Brand orientation
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Brand performance
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Consumer behaviour
2
Konsumentenverhalten
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Relationship marketing
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SMEs
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2
financial performance
2
internal branding
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moderation
2
B-to-B-Marketing
1
B2B SME
1
Brand
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Brand identity
1
Business growth
1
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Customer relationship performance
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International marketing
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Hirvonen, Saku
Burmann, Christoph
81
Keller, Kevin Lane
43
Huber, Frank
37
Melewar, T. C.
37
Esch, Franz-Rudolf
36
Baumgarth, Carsten
35
Phau, Ian
33
Sattler, Henrik
33
Bauer, Hans H.
30
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
27
Völckner, Franziska
26
Romaniuk, Jenni
25
Bruhn, Manfred
24
Gierl, Heribert
24
De Chernatony, Leslie
23
Foroudi, Pantea
23
Guzman, Francisco
22
Usman, Osly
21
Han, Heesup
20
Ko, Eunju
20
MacInnis, Deborah J.
20
Gupta, Suraksha
19
Japutra, Arnold
19
Meffert, Heribert
19
Sarkar, Abhigyan
19
Wiedmann, Klaus-Peter
19
Fetscherin, Marc
18
Park, C. Whan
18
Christodoulides, George
17
King, Ceridwyn
17
Merrilees, Bill
17
Pelsmacker, Patrick de
17
Schmidt, Holger J.
17
Balmer, John M. T.
16
Ekinci, Yuksel
16
Gil Saura, Irene
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
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The journal of brand management : an international journal
2
Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
SME
brand
identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
3
Brand
orientation in small firms : an empirical test of the impact of
brand
performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
4
The
brand
orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
5
Does market orientation pay off without
brand
orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
6
Does
brand
orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
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