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~person:"Hirvonen, Saku"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand image
Unternehmenserfolg
Werbung
Brand management
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Firm performance
5
KMU
5
SME
5
Markenimage
4
brand performance
4
Performance measurement
3
Performance-Messung
3
brand orientation
3
Beziehungsmarketing
2
Brand orientation
2
Brand performance
2
Consumer behaviour
2
Erfolgsfaktor
2
Konsumentenverhalten
2
Relationship marketing
2
SMEs
2
Success factor
2
financial performance
2
internal branding
2
moderation
2
B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business growth
1
Business-to-business marketing
1
Customer relationship performance
1
Financial performance
1
Firm growth
1
International marketing
1
Internationales Marketing
1
Lieferantenmanagement
1
Markenartikel
1
Market orientation
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Hirvonen, Saku
Bruhn, Manfred
19
Kaiser, Harry M.
16
O'Cass, Aron
12
Esch, Franz-Rudolf
10
Laukkanen, Tommi
9
Pepels, Werner
9
Keller, Kevin Lane
8
Brettel, Malte
7
Morgan, Neil A.
7
Pelsmacker, Patrick de
7
Adeola, Ogechi
6
Eisend, Martin
6
Hackley, Christopher E.
6
Kitchen, Philip J.
6
Melewar, T. C.
6
Percy, Larry
6
Tikkanen, Henrikki
6
Bodlaj, Mateja
5
Boso, Nathaniel
5
Dekimpe, Marnik G.
5
Gijsenberg, Maarten J.
5
Jain, Amit
5
Khan, Huda
5
Malik, Garima
5
Mohammad Falahat
5
Morgan, Robert
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Sok, Phyra
5
St. Davčik, Nebojša
5
Taylor, Charles Raymond
5
Thurasamy Ramayah
5
Yan, Ruiliang
5
Šerić, Maja
5
Agyapong, Ahmed
4
Aspara, Jaakko
4
Bang Nguyen Viet
4
Cadogan, John W.
4
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The journal of brand management : an international journal
2
Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
6
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
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